What are your Facebook Likes telling people about you?

Facebook Likes, Like, Facebook, Tampa

According to a study released today, What you like on Facebook may be revealing your personality traits, your intelligence  and even your sexual orientation.

Researchers at the University of Cambridge have studied the likes of 58,000 Facebook users.  The study showed them that they could determine users’ IQ, gender, sexual orientation, political, religious beliefs, and even substance abuse by users’ likes on Facebook with an accuracy rate of more than 80 percent.

Likes on Facebook for such things as photos, friends’ status updates, as well as pages for music, sports, and books were all analyzed by researchers.  When their findings were compared to user-provided demographics, researchers learned they had correctly predicted sexual orientation 88 percent of the time, ethnicity 95 percent of the time, and political views 85 percent of the time.

These researchers have been quoted as saying, “This study demonstrates the degree to which relatively basic digital records of human behavior can be used to automatically and accurately estimate a wide range of personal attributes that people would typically assume to be private.”  “Likes represent a very generic class of digital records, similar to Web search queries, Web browsing history, and credit card purchases,” “In contrast to these other sources of information, Facebook Likes are unusual in that they are currently publicly available by default.”

If you would like to learn more about the Information your Facebook Account says about you, Click Here.

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